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Welcome to your Beauty Brand Idea Workbook!

Founders come to me all the time with these questions:

• “I want to start my own brand, but I don’t know where to start.”
• “How do I know if my beauty idea is actually good?”
• “What’s the first step: idea, formula, or packaging?”

This workbook will walk you through the early creative and strategic steps every founder needs to solidify their idea into a clear, brand foundation.

Ideally, this workbook is filled out before an initial beauty brand coaching call with me. It helps me understand where you are in your ideation, and to identify gaps and opportunities in your story.

💡 Use this guide to:

• Clarify your brand vision
• Bring your product idea to life
• Define your audience
• Map your competitors
• Craft your unique brand story

When you’re done, you’ll have the framework to bring your idea to life.

If you’re ready to dive in deeper and execute on this idea, fill this out and reach out to me when you’re done 💄

✨ Reflect

Take your time with these prompts — journal-style. Be honest, detailed, and emotional if needed. There’s no “right” answer.

💡Instructions:

Fill out your responses in the gray text boxes.

Some questions include prompts or examples to help you reflect more deeply. Don’t overthink it, just write what feels true.

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➡️ Start with Your Authentic Truth

You’re about to begin the first step of building your brand — uncovering the heart behind your idea.