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This is where you craft your voice — the “something” that makes your brand impossible to copy. Your difference isn’t just what you make, it’s how you make people feel.
This section helps you define your point of view, emotional hook, and the narrative that turns products into stories people remember.
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What makes your brand different?
💡 What’s your unique angle? Is it your formulation philosophy, cultural inspiration, founder story, or brand energy?
*Example: “Designed for sensitive skin without losing sensuality.”*
Why should people care?
đź’ˇ Why does your brand matter right now? What emotional truth or need are you meeting?
How is your brand visually or emotionally distinct?
đź’ˇ What people should feel when they see your imagery or packaging.
*Examples:
– “Soft, luminous tones that evoke serenity.”
– “Editorial-inspired visuals mixed with ritual-based storytelling.”*
Write your brand statement:
💡 Summarize your brand’s purpose in one sentence.
It should be clear, emotional, and easy to remember.
✅ Next Step → Moodboard
You’ve defined your story and point of difference — now it’s time to visualize it.
The next section helps you curate imagery, color, texture, and typography that express your brand world and emotional tone.