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You’ve uncovered your authentic truth, mapped your strategy, and visualized your brand world.
Now it’s about transforming it into something tangible.
You’ll move from: Ideation 🟢 → Concepting 🟠 → Formulation 🟠 → Manufacturing 🟠 → Storytelling 🟠 → Launch 🚀
Concepting is where your strategy becomes tangible — it’s the bridge between inspiration and execution.
This is where you define your hero product, refine your brand’s point of difference, and start turning your creative energy into something consumers can touch, feel, and fall in love with.
| What You’ve Completed ✅ | What’s Next 🚀 |
|---|---|
| 💫 Defined your authentic truth | 🧪 Finalize hero product and hero ingredients |
| 🧠 Clarified your brand story & mission | 📦 Develop and cost packaging concepts |
| 💄 Outlined your product idea & positioning | 🧾 Build product briefs & supplier roadmap |
| 🎯 Identified your ideal audience | 🎨 Create visual identity, logo, and packaging |
| 💼 Mapped competitors & white space | 📣 Craft go-to-market and content strategy |
| 💬 Defined your unique brand story | 🚀 Plan your launch and growth milestones |
Most founders get stuck right here — not because the idea isn’t good,
but because execution requires industry insight, supplier access, and creative direction.
This is where I come in 💄
I help founders like you bridge the gap between vision and execution — taking your workbook insights and turning them into a launch-ready brand.
Here’s how we can bring your idea to life together:
You’ve done the groundwork, now let’s make it real.
Book a 1:1 Beauty Brand Strategy Call to map your next 90 days and move from idea to execution with expert support.
Limited founder spots available each month so I can provide hands-on guidance.
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Made with love by Vanessa Alvarez 💄
Helping future founders turn their beauty dreams into reality.