💭 3. Brand Vision

Every great brand begins with a spark ⚡*— a thought, a frustration, a need, or a dream.*

This section helps you get clear on the root of your idea: where it came from, who it’s for, and why it deserves to exist in the world.

The clearer your “why,” the stronger your brand foundation will be.

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What inspired your idea?

💡 What sparked the thought — a personal struggle, a cultural influence, or a white space you noticed?

What’s your mission?

💡 What change do you want to create in people’s lives or in the industry? This is your north star.

What’s are things you deeply care about?

💡 List the principles, causes, or values that drive you: *sustainability, inclusivity, craftsmanship, transparency, innovation, etc.*

What do you want people to feel when using your brand?

💡 Describe the emotion your brand should evoke: *confident, calm, creative, seen, luxurious, grounded, free.*

If your brand was a person, how would you describe them?

💡 Imagine your brand as a friend or muse. What’s their energy, tone, and personality? Are they bold and playful, or grounded and serene?

✅ Next Step → Product Concept

You’ve articulated your brand’s purpose and personality — now it’s time to bring it to life.

The next section will help you ideate your hero product, the physical expression of your brand story.