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Your product is the physical expression of your brand’s purpose.

This section guides you through defining what you’re creating, why it’s special, and how it fits into your customer’s life.

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What’s your hero product idea and why?

💡 Think about the one product that will represent your entire brand — the one you’d want a customer to try first. Why start here? What makes this the perfect product to introduce your brand to the world?

What problem does it solve?

💡 What need or frustration are you solving better than anyone else? (e.g., a primer-serum with SPF that protects, hydrates, and blurs skin texture).

Key ingredients or unique tech?

💡 What makes it perform or feel different? Highlight your ideal actives, innovation or textures.

What’s the ritual or experience?

💡 Describe how it fits into your customer’s day — the moment, the feeling, or the transformation it creates.

Packaging vision?

💡 What should someone feel when they see or hold it? Think shape, texture, material, and emotion.

*Examples:
– Frosted glass bottle with minimal label to signal purity
– Refillable aluminum compact for sustainable luxury
– Spray paint–style bottle inspired by street art culture*

Drop inspiration images below.

✅ Next Step → Audience Persona

You’ve shaped your hero product and its story — now, let’s focus on who it’s for.

In the next section, we’ll define your ideal audience and what they truly care about.