🎯 5. Audience Persona

A successful brand starts with empathy. Understanding who you’re creating for shapes everything — from your tone to your texture.

This section helps you step into your customer’s world: what they love, what they struggle with, and what they wish existed. When you can describe them better than they can describe themselves, they’ll trust you to create for them.

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Who are you creating for?

💡 Describe your ideal customer — age range, mindset, values, and beauty habits. Think of one real person who embodies your audience.

*Example: “A 28-year-old creative who loves design-led products, prioritizes skin health, and shops at Sephora and niche concept stores.”*

Describe their lifestyle:

💡 How do they live, shop, and spend their free time? What does their daily routine look like? Are they minimalists, multitaskers, or ritual lovers?

Their pain points:

💡 What beauty frustrations or emotional gaps do they face? This connects directly to your product’s problem-solving story.

*Examples: “Struggles with product buildup and scalp irritation.” / “Feels overwhelmed by too many skincare steps.”*

What brands do they already buy?

💡 List a few brands they admire or purchase from regularly — not just beauty, but lifestyle or fashion too. These reveal their aesthetic and expectations.

What social platforms are they most active on?

💡 Where do they discover products and connect with communities? Identify where your brand should show up.

✅ Next Step → Competitor Map

You’ve clarified who your audience is — now let’s look at who else is serving them.

Next, we’ll analyze competitors to uncover your white space opportunity.