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Your competitors reveal the landscape you’re entering — and the space that’s still open for you. Studying them isn’t about comparison; it’s about clarity.
This section helps you see what’s working in your category, what’s missing, and how to position yourself with confidence and originality.
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| Brand | Price Range | Strengths | Weaknesses | Key Takeaway |
|---|---|---|---|---|
| Summer Fridays | $$ | Strong community, aesthetic packaging | Limited SKU variety | Lean into ingredient transparency |
| Glow Recipe | $$ | Fun, sensorial, ingredient-led | Skews young | Create a calmer, more mature vibe |
| The Ordinary | $ | Clinical, affordable | No emotional story | Combine science with emotion |
What’s your whitespace opportunity?
đź’ˇ Where is there a gap in your category? Think about unmet needs, underserved audiences, or emotional white space.
*Examples:
– “Luxury positioning for textured hair care.”
– “Derm-backed body products that feel sensorial.”
– “Makeup with skincare benefits for acne-prone skin.”*
✅ Next Step → Differentiation & Storytelling
You’ve mapped the market, now it’s time to stand apart.
The next section will help you craft your unique brand voice and narrative so your story feels one of a kind.