Use the workbook as a guide to bring your beauty idea to life.
Every iconic brand started as a scribble in someone’s notebook. This workbook helps you turn your spark of inspiration into a brand with purpose, clarity, and emotion.
Created by Vanessa Alvarez, Beauty Industry Expert (ex-Estee Lauder, Coty & Kylie Cosmetics)
Building a beauty brand is a journey, not a checklist.
Here’s how this workbook will guide you from your first idea to a fully formed brand concept.
Each section helps you move one step closer to clarity, confidence, and execution.
💬 7. Differentiation & Storytelling